Less is More

When designing we often unintentionally overwhelm our viewers. It's our human nature think "I need more". I need more information, I need more colors, and on and on it goes.


However, many times the opposite is true.


When it comes to design, people have a very short attention span. They need one thing to catch their eye to slow their scroll. Something to focus on. Something makes their brain say, "I want to know more."


Today, I have a few tips on how to make a design that draws your audience in and leave them wanting more.


1) Use Less Type


I cannot stress enough how important it is to not put every single detail on your design. For example, if you're advertising a book release, your essential information is the unique headline, image of your book, and release date. You don't need links, times, locations, author information—these things are for your caption. If your audience wants more information, they will take the time to look for it.


Here is a great example several "before and after" logos that the "less is more" in their redesign.



2) Make Everything Smaller


The biggest mistake I see in marketing is making the type/image too big. Whenever I finish a design, I almost always ask myself if it is too big.


Usually, the answer is yes.


This is especially true if you are using canvas.com as a tool for marketing. Often the template designs work with their placeholder text. However, when we input our own information the type needs to be smaller and images need to be adjusted.


Here is a great example with small elements with major impact:





3) Don't Use More Than 2 Colors


Many times we overwhelm our audience with so many colors. I love colors, but we don't need to see them all at once.


It's especially hard if you're designing with a book cover as your image—many times the book is beautiful but has a variety of colors. The best way to combat this is by picking 1 color (sometimes 2 if necessary) and making your design only with that color. This pulls the focus to your book, which is what you want your reader admiring anyways.


Here is a few really beautiful bookish advertisements that limit their color use:


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If you take these tips and simplify your designs, you will begin to stick out and make an impression—which is exactly what you need as you market to your readers!

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